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The White Bear, 3S–FORM, and MEWEMIND in Executive Practice Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 15, 2026 In leadership contexts, the “white bear” rarely appears as a literal intrusive image. It appears as:A persistent memory of failureAnxiety about evaluationConflict replay loopsFear of losing authorityRumination about a critical decisionLeaders often attem..

Integration of the "White Bear Problem" with the MEWEMIND Philosophy Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 15, 2026 From Suppression to Ontological IntegrationThe white bear problem, demonstrated through the work of Daniel Wegner, reveals a paradox of the human mind:The more we attempt to suppress a thought, the more powerfully it returns.From a cognitive per..

Interpreting the “White Bear Problem” Through the 3S–FORM LensSukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 15, 2026 The white bear problem—demonstrated in the research of Daniel Wegner—reveals a paradox:The more we try to suppress a thought, the more persistent it becomes.From a purely cognitive standpoint, this phenomenon is often explained as a failure of mental c..

The Paradoxical White Bear Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 15, 2026 In his 2011 keynote address at the annual convention of the American Psychological Association, Harvard psychologist Daniel Wegner shared a personal experience. He had resolved not to think about a white bear. Yet even after a considerable amount of time had passed, thoughts of the whit..

Integrated Commentary: Reinterpreting the Executive Coaching Case Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 14, 2026 The executive coaching case described earlier can be further deepened when interpreted through the philosophical lens of MEWEMIND—the ontological proposition that “Within ME, there is WE.”In the developmental ecosystem articulated by Dr. Lee Suk-Ja..

Resolving Perspective Differences by “Taking the Other’s Position” Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 14, 2026 This is a case of coaching a senior executive at a large corporation to identify a critical behavior necessary to achieve desired results and to facilitate behavioral change so that the critical behavior would be successfully implemented. Readers ..

Reinterpreting the Executive Coaching Case Through the 3S–FORM Lens Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 14, 2026 This executive coaching case can be more deeply understood when viewed through the structural architecture of 3S–FORM within the Effectiveness Coaching Methodology (ECM) developed by Dr. Lee Suk-Jae.At the surface level, the issue appeared to be ..

Revisiting The Wandering Mind Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 13, 2026 This book, How to Use the Wandering Mind, was written from a psychological and human-development perspective. However, when viewed through the lens of the 3S–FORM system within the Effectiveness Coaching Methodology (ECM) developed by Dr. Lee Suk-Jae, the wandering mind takes on even..

How to Use the Wandering Mind: Unlocking the Value of a Wandering Mind Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 13, 2026 A Scene from the WorkplaceTeam members held diverse opinions regarding the progress and scheduling of a team project. The team leader was facilitating a meeting to coordinate their views and reach consensus. After an hour passed without agree..

Revisiting the Effectiveness Coaching Methodology Sukjae Lee, Ph.D. Creator of the Effectiveness Coaching Methodology February 13, 2026 This book, Coaching Methodology (Lee, 2019), represents a pivotal stage in the development of what I now formally articulate as the Effectiveness Coaching Methodology (ECM). Over twenty-four years of practice in corporate and leadership coaching, my central inq..