코치올

Sukjae Lee Ph.D.The Creator of The Effectiveness Coaching Methodology2026. 3. 8 지난 2002년 코칭을 시작하면서나의 꿈은 나만의 코칭 이론을창안하고 정립하는 것이다.조직 리더를 대상으로 한리더십 코칭을 시작으로'효과적 리더십 모델'을 개발했다.증거기반 코칭을 전개하기 위해효과적 리더십 다면진단(ELA)을개발했다.한 대기업을 8년 정도 코칭하면서개인 개발을 팀 개발, 조직 개발로연계할 필요성이 생겼다.이를 위해 팀 효과성 진단(TEA),조직 효과성 진단(OEA)을순차적으로 개발했다.현장 데이터를 수집하고효과성 코칭 이론(초기에는 강점기반 코칭)을개발하면서 그 결과를(이석재, 2014) 책으로출간했다.이후 효과성 코칭 이론의 틀인'ABC 프레임..

Activating the Entrepreneurial Mindset Sukjae Lee, CoachDeveloper of the Effectiveness Coaching MethodologyFebruary 27, 2026 We are living in a time when following instructions is no longer enough.Artificial intelligence can follow instructions.Robots can execute routines.Algorithms can optimize processes.If our value is defined only by how well we comply, we are building our own replacement.So ..

Design and Create Your Life Proactively Sukjae Lee, CoachDeveloper of the Effectiveness Coaching MethodologyFebruary 27, 2026 In my book The Thought Revolution That Changes My Life (Lee, 2019), I emphasized the message:“Design and create your life proactively!”This does not mean that everyone must start a venture. Rather, it speaks to one’s posture toward life. I encourage people to live as acti..

변화의 주도권을 돌려주는 용기: 질문, 선언, 그리고 침묵의 윤리 이석재 코치효과성 코칭 방법론의 개발자24. 2. 2026 1. 개입의 유혹과 코치의 경계선우리는 누군가를 돕고 싶을 때, 혹은 성과를 내야 한다는 압박에 직면했을 때 본능적으로 ‘개입’의 유혹을 느낍니다. 코칭 현장에서 대화가 매끄럽지 않거나, 상대방이 말을 멈추고 깊은 침묵에 빠질 때 코치는 불안해지기 마련입니다. 이 불안은 대개 “지금 내가 무엇을 잘못하고 있는 것은 아닐까?” 혹은 “더 세련된 질문을 던져야 하지 않을까?”라는 질문으로 이어집니다.하지만 진정한 전문성이란 개입을 줄이는 기술이 아니라, 개입의 성격을 분별하는 기준을 갖는 것입니다. 그 기준은 명확한 규칙으로 외울 수 있는 것이 아니라, 관계 안에서 감각되는 윤리이자 ..

The White Bear, 3S–FORM, and MEWEMIND in Executive Practice Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 15, 2026 In leadership contexts, the “white bear” rarely appears as a literal intrusive image. It appears as:A persistent memory of failureAnxiety about evaluationConflict replay loopsFear of losing authorityRumination about a critical decisionLeaders often attem..

Integration of the "White Bear Problem" with the MEWEMIND Philosophy Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 15, 2026 From Suppression to Ontological IntegrationThe white bear problem, demonstrated through the work of Daniel Wegner, reveals a paradox of the human mind:The more we attempt to suppress a thought, the more powerfully it returns.From a cognitive per..

Interpreting the “White Bear Problem” Through the 3S–FORM LensSukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 15, 2026 The white bear problem—demonstrated in the research of Daniel Wegner—reveals a paradox:The more we try to suppress a thought, the more persistent it becomes.From a purely cognitive standpoint, this phenomenon is often explained as a failure of mental c..

The Paradoxical White Bear Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 15, 2026 In his 2011 keynote address at the annual convention of the American Psychological Association, Harvard psychologist Daniel Wegner shared a personal experience. He had resolved not to think about a white bear. Yet even after a considerable amount of time had passed, thoughts of the whit..

Integrated Commentary: Reinterpreting the Executive Coaching Case Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 14, 2026 The executive coaching case described earlier can be further deepened when interpreted through the philosophical lens of MEWEMIND—the ontological proposition that “Within ME, there is WE.”In the developmental ecosystem articulated by Dr. Lee Suk-Ja..

Resolving Perspective Differences by “Taking the Other’s Position” Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 14, 2026 This is a case of coaching a senior executive at a large corporation to identify a critical behavior necessary to achieve desired results and to facilitate behavioral change so that the critical behavior would be successfully implemented. Readers ..