Developing the MEWEMIND Effectiveness Model

Developing the MEWEMIND Effectiveness Model

 

Sukjae Lee, Ph.D.
Creator of the Effectiveness Coaching Methodology
March 8, 2026

 

When I first began coaching in 2002, my dream was to create and establish my own coaching theory.

Starting with leadership coaching for organizational leaders, I developed what I called the Effective Leadership Model. In order to practice evidence-based coaching, I created the Effective Leadership Assessment (ELA), a multi-rater diagnostic instrument designed to measure leadership effectiveness.

While coaching a large corporation for approximately eight years, I came to recognize an important limitation. Individual development alone was not sufficient. There was a clear need to connect individual development to team development and organizational development. To address this need, I sequentially developed the Team Effectiveness Assessment (TEA) and the Organizational Effectiveness Assessment (OEA).

 

Through continuous fieldwork, I collected large amounts of practical data from real organizational settings. Based on this accumulated evidence, I began to formulate the theoretical foundation of Effectiveness Coaching, which in its early stages was known as Strengths-Based Coaching. The results of this work were later published in my book Effectiveness Coaching by a Management Psychologist (Lee, 2014). Afterward, I continuously revised and refined the ABC Framework, which serves as the conceptual architecture of the Effectiveness Coaching methodology (Lee, 2020).

As I continued to test and validate the Effectiveness Coaching Model in real coaching environments, I explored a number of key concepts, including:

• Flow (engagement and immersion)
• Wandering Mind
• Felt Sensing
• Perspective Shifting
• Execution
• MEWEMIND

These explorations eventually led to additional publications. More recently, my primary focus has been on integrating Effectiveness Coaching with neuroscience and cognitive science through a holistic approach (See [Figure]).

Up to March 7, 2026, I have been revising and enhancing the existing Effectiveness Coaching Model while developing several alternative model designs (Lee, 2026).

 

Reference

Lee, Sukjae (2014). Effectiveness Coaching by a Business Psychologist. Seoul: Kim & Kim Books.

Lee, Sukjae (2019). Coaching Methodology. Seoul: Korea Coaching Supervision Academy.

Lee, Sukjae (2026). Definition of MEWEMIND. https://mewemind.tistory.com/72

Lee, Sukjae (2026). From Intrapsychic Healing to Collective Effectiveness:  Restructuring Mental Models Through the 3S–FORM Architecture. https://coachall.tistory.com/1538