코치올

Developing the MEWEMIND Effectiveness Model Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyMarch 8, 2026 When I first began coaching in 2002, my dream was to create and establish my own coaching theory.Starting with leadership coaching for organizational leaders, I developed what I called the Effective Leadership Model. In order to practice evidence-based coaching, I created t..

Sukjae Lee Ph.D.The Creator of The Effectiveness Coaching Methodology2026. 3. 8 지난 2002년 코칭을 시작하면서나의 꿈은 나만의 코칭 이론을창안하고 정립하는 것이다.조직 리더를 대상으로 한리더십 코칭을 시작으로'효과적 리더십 모델'을 개발했다.증거기반 코칭을 전개하기 위해효과적 리더십 다면진단(ELA)을개발했다.한 대기업을 8년 정도 코칭하면서개인 개발을 팀 개발, 조직 개발로연계할 필요성이 생겼다.이를 위해 팀 효과성 진단(TEA),조직 효과성 진단(OEA)를순차적으로 개발했다.현장 데이터를 수집하고효과성 코칭 이론(초기에는 강점기반 코칭)을개발하면서 그 결과를(이석재, 2014) 책으로출간했다.이후 효과성 코칭 이론의 틀인'ABC 프레임..

Revisiting the Effetiveness CoachingSukjae Lee Ph.D.The Creator of the Effectiveness Coaching MethodologyMarxh 3. 2026 The ABC Framework (Antecedent-Behavior-Consequence) is the foundational diagnostic tool used before engaging the FORM process. It translates a vague "problem" into a specific, coachable Critical Behavior that must change to achieve the desired Effective Results (Lee, 2014; 2019;..

Theoretical Foundation: The Behavioral-Cognitive BridgeSukjae Lee Creator of the Effectiveness Coaching Methodology March 3, 2026 In the methodology developed by Dr. Sukjae Lee (이석재), the relationship between the ABC Framework and the 3S-FORM Model is one of Diagnosis versus Transformation. The ABC framework identifies the "what" and "why" of current behavior, while the 3S-FORM provides the "h..

Understanding the 3S-FORM Model Sukjae Lee Creator of the Effectiveness Coaching Methodology March 3, 2026 The 3S-FORM Model is the core of the Effectiveness Coaching methodology, distinguishing it by explicitly separating the client's internal work from the coach's process structure. It effectively integrates the need for internal growth (3S) with a structured path to results (FORM) (Lee, 2025)..

Understanding the "Dual Engines" of Effectiveness Coaching: The Pulse of Transformation Sukjae Lee, CoachCreator of the Effectiveness Coaching MethodologyFebruary 27, 2026 In the rapidly evolving landscape of 2026, where artificial intelligence handles the logic of data, the human element—the ability to navigate complex psychological terrains—has become the ultimate competitive advantage. For co..

“The Manager Who Hesitates to Coach” Through the Effectiveness Coaching Architecture Sukjae Lee, CoachCreator of the Effectiveness Coaching MethodologyFebruary 27, 2026 The hesitation to coach is rarely about time.It is about mindset.When leaders resist coaching, they often believe they are protecting productivity. From a 3S–FORM perspective, however, what is actually at stake is the leader’s in..

Activating the Entrepreneurial Mindset Sukjae Lee, CoachDeveloper of the Effectiveness Coaching MethodologyFebruary 27, 2026 We are living in a time when following instructions is no longer enough.Artificial intelligence can follow instructions.Robots can execute routines.Algorithms can optimize processes.If our value is defined only by how well we comply, we are building our own replacement.So ..

Activating the Entrepreneurial Mindset: A 3S–FORM Application for Proactive Life and Leadership Sukjae Lee, Coach Developer of the Effectiveness Coaching Methodology February 27, 2026 In a world where artificial intelligence increasingly replaces repetitive and instruction-based work, the core competitive advantage of human beings is no longer compliance. It is agency.In my earlier message—“Desi..

Design and Create Your Life Proactively Sukjae Lee, CoachDeveloper of the Effectiveness Coaching MethodologyFebruary 27, 2026 In my book The Thought Revolution That Changes My Life (Lee, 2019), I emphasized the message:“Design and create your life proactively!”This does not mean that everyone must start a venture. Rather, it speaks to one’s posture toward life. I encourage people to live as acti..