3S-FORM Coaching Model

The specific, trademarked "Effectiveness Coaching" methodology and its central framework, the 3S-FORM model, were created by Dr. Sukjae Lee, a business psychologist. Dr. Lee's model is a goal-oriented and integrated approach to coaching, aiming to maximize a client's potential and achieve measurable, sustainable results. 

 

1. The 3S-FORM Model 

This specific model is a key component of the methodology designed to facilitate lasting behavioral change. 

• 3S (Internal Drivers of Change): These three self-activated processes are considered the "growth engine" for long-term development:
  • Self-awareness: Understanding one's own strengths, weaknesses, emotions, and impact on others.
  • Self-talk: The internal dialogue that influences mindset, motivation, and behavior.
  • Self-reflection: The process of critically evaluating experiences to learn and improve.
• FORM (Coaching Process Framework): This framework guides the actual coaching interaction:
  • Focus: Clearly defining the desired outcomes and needs for change.
  • Options: Exploring potential solutions, strategies, and choices.
  • Reality/Resources: Assessing the current situation and identifying available resources (both internal and external).
  • Make it happen (Action Plan): Developing concrete action steps and committing to their implementation. 

[Figure 1] The 3S-FORM Coaching Model for Creating Behavioral Change

2. Integrated Approach

The methodology views individual effectiveness, team effectiveness, and organizational effectiveness as interconnected components of a system. It uses online diagnostic tools (ELA, TEA, OEA) to measure these elements and track progress quantitatively. 

This specific model should be distinguished from other general "effective coaching" models like the GROW model or OSCAR model, which are more common general coaching frameworks. 

 

3. References

Lee, Sukjae(2006). Develop 18 Core Leadership Competencies. Seoul: Kim & Kim Books.

Lee, Sukjae(2014). Effectiveness Coaching by a Business Psychologist. Seoul: Kim & Kim Books.

Lee, Sukjae(2019). Thought Revolution That Changes My Life. Seoul: Wildbooks.

Lee, Sukjae(2020). Coaching Methodology. Seoul: Korea Coaching Supervision.

Lee, Sukjae(2020). How to Use a Wandering Mind. Seoul: Plan B Design.

Lee, Sukjae(2023). Field-Focused Coaching Psychology. Seoul: Hakjisa.

Lee, Sukjae(2024). Coaching Psychology Class for Boosting Execution. Seoul: Hakjisa.

Lee, Sukjae(2024). Thinking Partner. Gyeonggi: Moa Books.

Lee, Sukjae & Lee, Jongseo(2025). Perspective Shift. Seoul: Parkyoungstory.