Effectiveness Coaching Model에 대해 구글 제미니아에게 질문을 했을 때 아래와 같은 응답을 받았습니다(2025. 11.16). 이 모델에 대한 이해를 돕기 위해 효과성 코칭 모델과 참고 문헌을 첨부합니다.
[Figure 1] Effectiveness Coaching Model (Lee, 2014; 2019; 2023)
The term "effectiveness coaching model" can refer to a specific, branded methodology developed by Dr. Sukjae Lee, or a general approach that incorporates key principles of effective coaching. Effective coaching typically focuses on achieving desired outcomes, leveraging an individual's potential, and using structured frameworks to guide the process.
A specific "Effectiveness Coaching Model," developed by Dr. Sukjae Lee, is a collaborative process centered on the idea that individuals strive for effectiveness to achieve desired life outcomes, driven by a desire for change and self-awareness. This model includes a structured approach called the 3S-FORM Process, involving stages like feedback, opportunity, reality/resources, action/accountability, and motivation/measures. For more details on the branded model, refer to brunch.co.kr.
Several other general coaching models are used for effective coaching aimed at achieving results. These models provide structured frameworks for coaching discussions:
Effective coaching, regardless of the model, is built on fundamental principles. Key elements include establishing a strong coaching relationship, defining clear, shared goals, and employing active listening and questioning to empower the client. Providing constructive feedback and encouraging self-reflection and accountability also contribute to lasting development. Ultimately, effective coaching is measured by its success in helping clients reach their goals and achieve personal and professional growth.
References
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Kounios, J., & Beeman, M. (2014). The cognitive neuroscience of insight. Annual Review of Psychology, 65, 71-93.
Lee, Sukjae (2014). Effectiveness Coaching by a Business Psychologist. Seoul: Kim & Kim Books.
Lee, Sukjae (2019). Thought Revolution That Changes My Life. Seoul: Wildbooks.
Lee, S., & Lee, J. (2025). Perspective Shift. Seoul: Parkyoungstory.
Seligman, M. E. P. (2000). Positive psychology: An introduction. American Psychologist, 1, 5~14.
Snyder, M., & Swann, W. B. Jr. (1978). Behavioral confirmation in social interaction: From social perceptionto social reality. Journal of Experimental Social Pyschology, 14, 148-162.
Thurman, M. P. (1991). "Strategic Leadership," presentation to the Strategic Leadership Conference, US Army War College, Carlisle Barracks, PA.
